New Yorker
“The Right Question Changes Everything“
Year: 2020

The campaign celebrates some of the most important New Yorker articles and boils them down to their central questions, to celebrate the breadth of topics tackled by the publication, provoke curiosity, and introduce this essential writing to a new generation of readers. 

an indicator of a major and inexorable change, of tectonic breadth

an ending to a cycle of life, a pause in life before the next big cycle

Psychic Blossom︎︎︎
Spotify LA HQ Mural︎︎︎
New Yorker︎︎︎
The Nike Store︎︎︎ 
F*ck Your Manners︎︎︎
Reflections on Motherhood︎︎︎

Adobe MAX︎︎︎
Poster House︎︎︎

©Shawna X 2022